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Annika Thomas

Designer. Author. Transformational guide.

Hi! I am the founder of Whole Threads.

In the midst of a promising career as chief designer of a large international clothing company, I began to seriously question the world of fashion. As I made the bold decision to leave, I embarked on a challenging journey to search for a deeper meaning to clothes and new ways to work with them. (My book Feminine Threads tells the story of that journey and what I found.)

For years I studied the effects of colors, shapes and surface patterns on the human psyche, and delved into the mystery of human and cultural evolution. A new way of working gradually unfolded as I began to teach women how to use colors, patterns and garment styles as tools on their path to inner growth. I also wrote several books on these subjects.

I am a passionate explorer of new ways in the world of clothes and spend my time on different projects.

Welcome to join me!