A list of important inner and outer aspects of clothes that need to transform to create a sustainable world. This list is also our declaration of values, aims and intentions for our collections.

Clothing Manifesto


Clothing design free of patriarchal values and collective, conforming beauty ideals, that honors diversity and celebrates our freedom of expression.


Holistic Design - garments created out of awareness of the human psyche, that balances our inner feminine and masculine aspects.

From complexity to Simplicity. Timeless design that honors ancient traditional clothing like tunics, robes and kaftans, simple enough to last and easy to mend and care for.

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Garments that are comfortable, loose and fitting.

A cut and construction that allows full movement of the body will help the flow of energy and thus provide a feeling of expansion and freedom.



It’s not unusual in the production of clothes that more than 50% of the fabric ends up in the trash. Just imagine the amount of fabrics that are wasted in production!

We strive for as little waste of fabric as possible. This means that the construction of a garment might need to be changed to adapt to the width of the specific fabric to be used. 

Learning to adapt to set limitations enhances creativity!

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visual patterns

Decorative patterns speak to us in an ancient universal language, that conveys it’s message directly to our sub-conscious mind. This means that the checks, stripes or flowers on that shirt of yours actually makes an imprint on your consciousness. 

If you use the patterns of your clothes with awareness, you can thus balance and integrate different aspects of your being, as well as raise your vibration. 



At Whole Threads we have a special love for natural materials. And we prefer them pure, not mixed, since this makes them easier to recycle. And we always choose organic.

Our favorites are the most sustainable fabrics, like hemp, wool and linen. Also some occasional silk, bamboo or organic cotton. 

These fabrics all allow our bodies to breathe and have different, and great, properties!



A common argument among designers is: Which is more important, design or function? 

In our eyes, a design that hasn't considered functionality is not a good design. A garment should be well thought through so that every function is super practical. Form (design) should follow function!


A well-functioning garment is one that will be loved and will last a long time!




In order for clothes to be more sustainable - to become garments we cherish and use a long time - we need to rediscover the non-material value of clothes.

A deeper meaning, and relationship, can be found in how the colors and shapes of a garments affect us on a deeper level. It can also come through embroidered or printed messages that are deeply felt. Or maybe a garment that is forever a reminder of a specific occasion or meeting with someone special... 

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zero waste

We don’t need so many clothes. Excess is a passing trend.

Living a zero waste life - when it comes to our environment as well as the clothes in our wardrobes - is like yoga. It's not a religion, but something we can practice, and get better at, every day.

We can consume things responsibly. This means that we don’t bring things into our homes that we have to throw out.



Everything we make returns to Earth as either nourishment or poison. When we really know this, we change our consumer patterns.


BUY: purchase the highest quality and most sustainably produced fabrics that fit within your budget.
REDUCE The most sustainable wardrobe is one with a limited amount of clothes, all of which are worn for many years. 

MEND old clothes, rather than replacing them, whenever possible.

REUSE old clothes to create something new and unique!




Sustainable textile production is non-toxic, with good conditions for workers. But maybe everything that’s done on a large scale impacts the environment, as well as workers, in a bad way. 

At Whole Threads we question the entire system of mass-produced clothing. Instead we explore the possibilities of a global network of seamstresses and individually made garments.

We also promote learning textile skills like sewing, knitting, weaving, etc. There's something deeply satisfying in making things for yourself. It’s also good for the soul and contributes to our overall health. 




When you know who made the garment you’re wearing, it creates a deeper relationship to the cloth. Respect and honor for the artisan is made possible. Also to hold her or him accountable if there's anything wrong. 

The clothing business needs to embrace transparency - not hide behind complexity or trade secrets. Anyone should be able to find out how, where, by whom and under what conditions their clothing was made. 




When the design of a garment is simple, it is easy to update and change it with accessories and decorations. Easy to repair, re-cycle, up-cycle. 

That kind of garment will be cherished and kept.


A fresh generation are marching for revolution and

they want to wear clothes that tell a new story. 

Let’s give it to them.

~ Naomi Klein